The most fundamental activity elicited by a smartphone is its capability to search for solutions pertaining specifically to your requirements, cementing the importance of a well-designed and efficient search user experience design (i.e., UX). The incremental trend of convenience and minimalism in the modern-day application requires the functioning of the respective search UX not only to be fast but also accurate. This ensures that the process, regarding the creation of an evidence-based <strong>mobile search design</strong>, is not taken for granted by the core development team. The aim is to disseminate important information regarding the Search UX best practices to ensure feasible designing of your respective use cases and products.
Popular Search Styles
The Search engine features currently in use have an inherently complex set of design functionalities. This section encompasses the first best practice associated with providing search bar functionalities in the form of two popular methodologies, namely the Search Bar on Landing Screen and Icon – only Search features.
Search Bar on Landing Screen
Figure 1 illustrates the first example of how most popular apps utilizes the search bar on their landing screens. Usually located at the top, it is kept discoverable at all times on the landing screen. The mobile UX design of the application denotes its usage to be primarily concerning the performance of the search operation. The platform can further augment the experience and convenience of the user by providing helpful suggestions and recommendations based upon the inputs specified by the user.
The second example is that of the icon only search that allows you to influence a wholesome and minimalistic style for your app features. It has pleasing aesthetics that have proven their viability over the years, but it does harbor some downsides, such as the double tapping procedure necessary to input the data.
The second best practice focusses on providing default search options that are relevant for the users of your app. This relevancy is accomplished by pre-populating your product, during the mobile app development phase, with relevant data. Pre-populating the data allows lower effort to be spent by the users of your app in the realization of their objectives, thereby being user-friendly and productive simultaneously. The methodologies constituted by this best practice includes auto-suggestions, recent searches, and voice search.
Auto-suggestions enable your products to rely on reduced levels of data input from your app users. Your product, if harnessing this powerful tool, shall be able to immediately retrieve results while also displaying the third character queries on the smartphone to minimize keystrokes. Furthermore, the incorporation of machine learning promises to completely revolutionize this industry by predicting what your client wants before they desire it.
Your respective product and app design should always emphasize on storing the historical account of searches for all your clients if the user explicitly allows it in their privacy settings. This process has proven to be extremely detrimental to the optimization of the process of product recall and also in increasing the throughput of sales through e-commerce. The accessibility of relevant and high-quality information by your clients is invaluable to you, as an entrepreneur, in this day and age of information.
Though the voice search functionalities are still in the process of development, this technology can play an important part in augmenting the whole user design experience. As it can be imbibed in the search engine for apps (i.e., for an iPhone or an android) with just the harnessing of the microphone, you can outperform your competitors by focusing on the worthwhile provisioning of this feature.
The third best practice to aid you in meticulously designing and implementing search UX features is the deliverance of accurate results to your clients in a complimenting and structured manner. Structuring of data can involve the utilization of grids, tables, images or charts whereby the client could visually immerse in the experience illustrated by your product. Focus on the producing both significant and immediate search results can imbibe your application with a competitive advantage that is crucial to surviving in this rapidly evolving market of today. The realization of this practice constitutes of various frameworks such a List or Grid; Lazy Loading and the “No Results” Page.
List of Grid
The choice of a list or a grid to be used to display the data holds fundamental value to the overall operationalizing of your product. To successfully finalize amongst the two for your use case, you should analyze page adornment through exit and bounce rates; elicit the use of multiple lenses of the search operations analyze conversion and rates and track contribution margins and revenue per sale.
This design configuration is frequently used to concede initialization of an object until the need of its application arises. Such a pattern design would imbue your application with operational program efficiency as minimal initiation instances would be accessible.
”No Results” Page
A poorly premeditated no-results page could mean a dead end for a user, effectively force your client to access another application. Extreme care should be taken to design this page to prevent the presence of any dead ends in the experiencing of your product.
Sort and Filter Search Results
The fourth best practices associated with the implementation of the Search UX correlated with the ability of your platform to empower its users to sort and filter the results yielded by the inbuilt search mechanisms (i.e., Figure 3). You should consider this feature as an asset aimed at further defining the search results on the basis of location, category, rating, and monetary valuations.
Micro-interactions, Customization, and Personalization
The final recommendation of a best practice concerns the facilitation of customization and personalization through micro-interactions. Harnessing this principle efficaciously would allow your app to have the ability to interact uniquely with your customer, unlocking that competitive edge needed to sustain a lead over your competitors. The process can be further supplemented by the addition of various animations or AR techniques that can encapsulate the audiences and cement superiority of your brand by defining the entirety of app as being search – focused.